The world of “likes” and “shares” is now not only limited to personal conversations between individuals but is playing an equally important role in boosting up the sales of a brand and solidifying its position in the market. A brand’s social media presence makes it more approachable and is a great medium of conveying brand values, vision, and reaching key audience demography. Social media marketing has quickly become an important aspect of digital marketing and is leveraged equally by large enterprises as well as small businesses.
The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 – and this number is only going to continue growing over the next few years (Statista, 2020). As it stands, that equates to about 48 percent of the current world population.
This tool is easily available at your disposal, and if you are yet to use it, then you are missing out on an incredible marketing opportunity. Standing out with your social media marketing requires both creativity and smart strategy. A business with an active social media presence can lead to brand awareness, leads, sales, and revenue. In today’s time, it is a lucrative marketing opportunity that can be leveraged by all brands.
Important benefits of Social media marketing every business should be aware of:
- Improved brand awareness
Platforms like Facebook, Instagram, Linkedin, Twitter, Pinterest, etc. command huge audience attention and have millions of subscribers/ users. Marketing on these platforms spreads the word about your products and services to the desired audience. By applying a smart social media strategy, your business can increase its brand recognition. A solid marketing effort goes a long way in strengthening brand recall and provides an improved user experience.
- Increased traffic
Sharing your content like Blogs, posts, company updates on social media with links to your website will increase the website traffic. This is an excellent method of increasing website traffic without investing heavily in digital marketing initiatives. The more quality content that you share through social channels, the more inbound traffic you will generate while creating conversion opportunities. By marketing to users who already engage with your content, you are reaching a qualified demographic, and it’s unlikely that your efforts will go to vain.
- Cost-effective
Social media marketing is highly cost-effective compared to other digital marketing efforts like SEO, PPC, etc. For starters, create accounts on social media channels, devise a sound strategy, post content on these channels, engage with customers and start promoting your products and services. It is the most cost-efficient and effective marketing strategy that any business can employ in today’s world. Social media campaigns generally don’t cost much but can be effective in reaching your key targeted demography.
- Build a strong online community
Social media brings many loyal online followers who ultimately go on to become strong brand ambassadors. With social media marketing, encourage your customers to spread the word by sharing your posts and content. A positive buzz around the brand helps in generating interest among the target audience. This is extremely valuable, as most consumers tend to trust recommendations from friends and family much more than from companies themselves.
- Better customer satisfaction
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018).
Social media plays a vital role in networking and as a communication platform. Having a voice on social media platforms means you are reaching out to your customers more effectively. The increased use of social media among the masses means customers are increasingly using the platform to voice their grievances about the brand or promoting them to their followers and friends. Customers appreciate interactions and replies to their comments, and any brand with an active social media presence is guaranteed to enjoy higher customer loyalty.
- Keep customers engaged
84 percent of US adults aged from 18 to 29 are active social media users (Pew Research Center, 2021). This number falls slightly to 81 percent for the 30- to 49-year-old age group and further to 73 percent for those aged from 50 to 64. US adults who are 65 years old and above use social media the least.
Social media marketing is one of the best marketing tools available today to keep your customers engaged with your brand. To drive engagement, learn what posts work on which platforms, suitable timings for posting, etc. depending on your user behavior. Communicate and engage your customers, involve them in a dialogue to drive engagement levels. Such a proactive approach will result in increased sales and demand for your products and services.
- Use advanced targeting options
Social media platforms like Facebook, Twitter, etc. have a lot of relevant customer information that helps advertisers in leveraging their products and services to the targeted demography. The platforms have information on age, location, gender, interests, and friends—among many other details. With this available information, you can choose to show your ad to the most qualified demography. It is an extremely cost-effective method and demonstrates the effectiveness of social media.
- Analytics
Analytics plays an important role in determining the effectiveness of your social media campaigns. It provides a superior understanding of user behavior and demographic data. Social media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. Make it an important part of your marketing activities by incorporating analytics tools to determine important data about the efficacy of the campaign, and dig out valuable user insights.
Social media marketing has today become an important tool in your arsenal that can help you ace the race. In the present world, it is impossible for any business to thrive without an active social media presence. Channeling the strengths of the social media platforms effectively will lead to an increase in traffic, a better SEO, improvement in brand loyalty, and much more.
Having worked with countless businesses globally, Citytech has amassed extensive experience when it comes to Digital Marketing and Organic SEO. All our clients vouch for our ethical strategies in creating a successful digital footprint. When it comes to Digital Marketing and Organic SEO practices, our foremost goal is to report accurately and serve you actual facts and figures. Our campaigns are duly monitored, and the data is shared transparently with our clients.
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