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Citytech implements Organic SEO and e-commerce analytics tracking for home appliances and wellness products stores.

Challenges

1. Low Organic Traffic: Limited visibility on search engines for key product categories.
2. High Cart Abandonment Rates: Difficulty identifying and addressing cart abandonment reasons.
3. Limited Customer Insights: Lack of detailed analytics to understand user behavior and preferences.

Results

1. Increased Organic Traffic: Achieved a 50% increase in organic traffic within six months.
2. Improved Conversion Rates: Reduced cart abandonment rates by 20% and increased overall conversion rates by 15%.
3. Enhanced Customer Insights: Gained actionable insights into customer behavior, enabling data-driven decision-making.

Site URL: https://www.USscProducts.com/

Type of site: : manufacturer of Athletic Field Marking Paints, Paint Striping Machines, Athletic Field Accessories, Traffic Paints, Marking Paints, Industrial Coatings, Protective Coatings, Specialty Custom Coatings, Architectural Paints, Concrete restoration coatings, Asphalt repair products, Janitorial cleaners disinfectants, Floor wax polishes, serving customers all over the world.
Target market: US

Challenge

The paint market in itself is too competitive. There are hundreds of big players already in the market; as a result it is quite difficult to outrank these players with an equally large volume of highly competitive keywords. Our challenge was to improve the visibility of the target pages against the use of keywords like Aerosol Marking Paint, Synthetic Turf Paints, Field Striping Machines, Field Painting Machines, Football Field Stencils, Green Grass Paint, College Logo Stencil for Grass, Utility Marking Paint, Soccer Field Paint, etc.

Assignment:

Citytech’s Digital Marketing team was assigned to produce a detailed research report so that every keyword gets positioned on the first search page. The desired volume of traffic was regularly driven and conversion rate also upped considerably. We also carried out extensive competitive analysis and keyword research and set up custom meta tags, content, and header tags. After that, we started social media sharing, blogging, and posting press releases for niche media engagement.

Results:

The site is now getting a huge volume of traffic and its conversion rate has incredibly increased. The overall visibility built on Google.com & Google.ca searches is as per expectation! The search ranking of keywords created a good site ranking. All target keywords are now showing on the first page of Google search results.

Site URL: https://www.TheSurfboardWarehouse.com
Type of site: Surfing Board, Suite and Accessories Warehouse
Target market: US

Challenge

TheSurfboardWarehouse.com was a slightly unique website with a niche audience. We had to undertake research to identify them and strategize the marketing campaign accordingly. It was also challenging for us to improve the visibility of the given set of keywords because each of them was extremely competitive. The keywords were Online Surfboard Shop, Buy Firewire Surfboards, Surfboard Bags, Surfboard Bag, Surfboard Fins, Future Fins, Futures Fins, Buy FCS Fins Online, Surf Gear and Accessories, Surfboard Day Bag, Surfboard Travel Bag, FCS Fins, FCS II Fins, Prolite Surfboard Bags, Surfboard Leashes, etc. The list of keywords was terribly long and the client wanted all of them to rank on top positions when the store was only a reselling point for various big brands. So, we had to carry out good research for all keywords related to the niche directory.

Assignment:

Citytech’s digital marketing team was assigned to produce a detailed research report, so every keyword must get positioned on the first pages. The desired volume of traffic was regularly driven and conversion rate also upped considerably. We also carried out extensive competitive analysis and keyword research and set up custom meta tags, content, and header tags. After that, we started social media sharing, blogging, and posting press releases for niche media engagements.

Results:

The site is now getting a huge volume of traffic and its conversion rate has incredibly increased. Overall visibility built on Google.com & Google.ca searches is as per expectation! The search ranking of keywords has created a good site ranking. All target keywords are now showing on the first page of Google search

Site URL: https://www.OnlineMedicalSupply.com
Type of site: Medical and Surgical Equipment Store
Target market: US & Canada

Challenge

Gaining visibility by scoring the first rank on search results was the top priority of OnlineMedicalSupply.com. In order to achieve it, detailed research was carried out and it was found out that all their keywords were highly competitive. We designed a creative marketing strategy that was well researched and delivered the desired results to the expectations of the client, as all their keywords, such as Specialty Wound care store, medical supplies online, Tracheotomy Care store, Medical online store, Dental surgical supply store, Medical products online, Medline products for sale, syringes online, Afex incontinence, Arcus medical supplies, Medical equipment online, OTC medical supplies, etc. were gaining top positions.

Assignment:

We undertook to amplify the marketing campaign on the basis of our well-planned, measurable digital marketing strategy. Our digital marketing team was assigned to leverage promotional content, graphical content pieces, and various other content formats with a view to rank top on SERPs, drive traffic to the target web pages against specific key phrases, expand social reach, create buzz around their products and amplify engagement. In order to create a marketing campaign strategy, we had to carry out a research process, competitive analysis, and keyword research. We also set up a group of custom meta tags, content, and header tags.

Results:

The site is now getting a huge volume of traffic and its conversion rate has incredibly increased. Overall visibility built on Google.com & Google.ca searches is as per expectation! The search ranking of keywords created a good site ranking. All target keywords are now showing on the first page of Google search results.

Site URL: https://www.medicalsupplygroup.com/
Type of site: Medical and Surgical Equipment Store
Target market: US & Canada

Challenge

The client MedicalSupplyGroup.com was looking to score the top rank for a group of very rich and competitive search words. Securing top positions for those search words was difficult because each keyword had high volume competition and had competitors from already famous brands. In fact, the site was a supplier store where famous brands’ medical products were available for sale. In addition, their search terms were so generic that we needed a unique marketing strategy for both driving traffic and ranking those keywords, such as Specialty Wound care store, Diagnostics and Surgical Instruments, Orthopaedic Supplies and Equipment, Tracheotomy Care store, Buy Medichoice, Orthopaedic supply store, Pediasure medical supply, Laser surgical instruments, Wound dressing instruments, etc.

Assignment:

The digital marketing team at Citytech was assigned to create an effective marketing strategy so as to rank top on SERPs, drive traffic to their site, expand social outreach, and create buzz around their products. We prepared, planned, and delivered measurably on their expectations. We carried out a verification process, competitive analysis, and keyword research. Citytech further set up a group of custom Meta tags, content, and Header tags. After that, we started social media sharing, blogging, and creating press releases to leverage benefits in marketing campaigns and to increase engagement.

Results:

The site is now experiencing an inflow of huge traffic, improved ranking and better conversion rate like never before! The overall visibility built on Google.com & Google.ca searches was excellent and the ranking of keywords was fairly well. All the target Keywords got listed on the first page of Google search results, as desired.