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Agea Shop

Technology : Adobe Commerce (Magento 2)

Solution

  • B2C
  • Adobe Digital Commerce

Industry

  • ELECTRICAL

Features:

  • · Magento Commerce Cloud B2B edition implementation
  • · Multi-currency setup
  • · Multi-source inventory management
  • · ERP integration

Website:

  • Case Study Electrical and Industrial Automation Products and Services Delivered via eCommerce

    Established in 1976, Al Ghandi Electrical & Automation is part of the Al Ghandi Group of Companies which operates several business ventures and industries ranging from automotive, building materials, property, and industrial machinery to consumer electronics. The firm represents world-renowned low-voltage electrical brands for around five decades in the UAE & GCC regions.

    AGEA Shop’s eCommerce venture is the first of its kind in the region created to match the growing demands of customers in the market. The online store serves as an excellent platform for electrical and industrial automation products and services. Citytech Software understood the requirements of AGEA Shop and undertook the implementation of Adobe Commerce (Magento) to aid the shop to deliver on its services.

  • Challenges Addressing the Client's Challenges Through Digital Commerce

    • - The store had around 2000+ catalogs and 33000+ products that needed to be migrated to the new Magento store.
    • - ElasticSearch integration was required for auto-complete search.
    • - The default negotiation process worked on the cart total by applying a certain discount percentage. However, the client required the negotiation process to function on each item.
    • - To service its B2B customers, AGEA Shop wanted a module that facilitated customers to configure their requirements from the site, if the system found the item then the customer can directly purchase the item. If the item is not found, then they can send a request to the Admin about their requirement via the system itself.
    • - Magento’s MSI concept did not match their requirements sufficiently and had to be customized for streamlining their inventory management.

    Solution Delivering Industrial Automation to Businesses in UAE

    • - Implementation and designing of Custom Templates
    • - Multi-currency setup for EURO, USD, and AED
    • - Import all catalogs and products from the provided CSV file
    • - Layered navigation
    • - Image lazy loading
    • - Multi-source inventory management
    • - Allow customers to choose the warehouse during the checkout process.
    • - Quick Order via CSV upload
    • - Quote Negotiation from both ends, Admin and Company
    • - Create separate customer groups and functionality based on the group (Individual, Company)
    • - Export cart from frontend cart page as CSV & PDF
    • - Import cart via CSV
    • - Implement the Salesman feature for every order
    • - Implement store credit restrictions for specific customer group
    • - Integrated Orion ERP
    • - Integrated Zoho CRM
    • - Implemented the Rockwell Configurator module, where the user can configure their required parts and place an order. If the configured item is not found then they can send a request to Admin via the system.
    • -Custom Credit Payment module with a credit limit
    • - Advanced Promotional rules
    • - Auto-complete search dropdown through ElasticSearch
    • - Enabled one-step checkout
    • - Customized templates for making the site SEO friendly
    • - Created custom payment gateway for N-Genius, COD, and Credit card payments

    TECHNOLOGY

    • - Magento Commerce Cloud B2B Edition
    • - N-Genius
    • - Zoho CRM
    • - Orion ERP

Strategy Enabling a Customer-centric Platform through Magento

After carefully analyzing customer requirements, it was clear to us that Magento's implementation is the correct approach to their B2B needs. The eCommerce platform’s modules and customization flexibility make the Magento framework a perfect choice for AGEA Shop. Our Magento Consultants aligned with AGEA Shop to deliver an eCommerce store that is a haven for electrical parts B2B buyers.

The website provides umpteen features to users like Online negotiations, Instant Quotes, Fast registration, Credit facilities, Return policy, Technical support, Track orders, and shipping, Convenient and safe for customers, etc. Creating a project roadmap and documenting the customer concerns to deliver a personalized solution aided AGEA Shop on the path to continuous success.

Mobile First Approach Citytech understood the vision and delivered a truly on-brand experience.

  • Top-Notch User Experience
  • Faster Page Load Times
  • Improved Appeal to Users
  • Easy to Navigate
  • Information is more Manageable
  • Responsive for All Platforms
  • Increased Accessibility

Result Delivering Elevated Digital Commerce Experience in B2B

AGEA Shop had a powerful vision to be a big part of the rapidly developing market in the UAE for electrical goods and equipment. Creating a B2B platform for buyers in this segment enabled them to tap into a very niche audience that is moving away from traditional brick-and-mortar stores and embracing new-age technology. AGEA Shop has successfully captured and enamored its B2B audience by creating a platform that caters to all their requirements, streamlines order management and delivers a superb customer experience. As an Adobe Solution Partner, Citytech looks forward to a long-standing and fruitful association with AGEA Shop.

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West Bengal, INDIA

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