Technology : Adobe Commerce (Magento 2)
Founded in 2004, Gabriella's Gifts embarked on a mission to satisfy customers by offering reasonably priced, beautiful, unique items to wear, use, collect, treasure, and enjoy. Their items are sourced from around the world. Artists & Artisans from Russia, Poland, the Czech Republic, Nepal, India, and others, generally not found in any big box store. The business is named after their beloved daughter and is a family-run enterprise. The store offers hand-painted Nesting Dolls made in small Russian villages, beautiful Victorian Style Perfume Bottles, hand-blown and handmade wiring, and stones hand placed in a small family-run factory in the Czech Republic. Hats, gloves & hand warmers from Nepal all hand knit under the Fair Trade Act, beautiful scarves from India and others, silver and amber jewelry as well as great costume jewelry.
The store was functioning on Magento 1, but the EOL of the version meant that they could no longer enjoy the platform's benefits. Citytech undertook the task of migrating their store from Magento 1 to Magento 2, to aid them in reaping the fruits of digital commerce.
Analyzing the requirements of Gabriella’s Gifts, Citytech understood that the store needed to be migrated to Magento 2 for continuous business benefits. Migrating a store with 4000 products and 100+ categories had its fair share of challenges. For smooth functioning, it was crucial that nothing gets missed and the store get the maximum output from the migration, with zero business disruption.
Our Magento Consultants implemented one-click payment to ensure less cart abandonment rate and automated order management. The store was integrated with online marketplaces like eBay and Amazon for auto-syncing and streamlined inventory management. Different payment options like Stripe, PayPal Credit, and PayPal Express Checkout have been introduced to provide customers with a host of choices. The store can update stock and synchronize the rest of the product-related changes between Magento and marketplaces.
With the migration to Magento 2, Gabriella’s Gifts witnessed a commendable rise in improved UX and overall store performance. The site loading speed, ease of navigation, and streamlined customer experience in the eCommerce store rocketed the online traffic and increased the average orders received per day. The improvement in its digital store is reflected in the service as the client could exercise better inventory management.
As an experienced Adobe Solution Partner, Citytech Software looks forward to a long-standing and fruitful association with Gabriella’s Gifts.
Business Development Officer
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