Hello Bio

Technology : Adobe Commerce (Magento 2)

Solution

  • B2C
  • Adobe Digital Commerce

Industry

  • HEALTH
  • Case Study Expanding the Reach of Life Science Equipments through Adobe Commerce

    Founded by a team of experienced scientists and chemists, Hello Bio was started as a venture to genuinely support life science research. They aim to manufacture and supply a range of high-quality life science biochemicals, antibodies & reagents at prices so low that as many researchers as possible will be able to afford them. They offer a range of agonists, antagonists, inhibitors, activators, antibodies, and dyes & stains at up to half the price of other suppliers.

    Citytech Software on careful deliberation and looking at their requirements, implemented Magento 2 to make their digital venture a seamless commerce experience.

  • Challenges Identifying the gaps in the market

    • - Split checkout process in various steps
    • - Catalog pages custom sorting
    • - Absence of a product molarity calculator
    • - Arranging group products with numerous attributes
    • - Create Quotations

    Solution Making Life Science Products Accessible

    • - Multiple website and Store view
    • - Mega Menus with different options for each top menu item
    • - Layered navigation
    • - Group products
    • - Image lazy loading
    • - Product Labels
    • - Product molarity calculator
    • - Create Quotation
    • - Advanced Promotional rules
    • - Auto-complete search dropdown
    • - Quick multi search
    • - Magento Multi-source Inventory Integration
    • - One-step checkout
    • - Upload tax exemption certificate at checkout
    • - Between cart and checkout, created another page for cross-selling products
    • - Integrated PayPal payment gateway and introduced other avenues of payment through Check/ Money Order

    TECHNOLOGY

    • - Magento 2 Community edition
    • - PayPal

Strategy Guaranteed quality and trusted products, delivered to researchers around the globe

Based in purpose-built labs in Europe, Hello Bio has decades of chemistry manufacturing and QC experience. Their products are of the highest quality, and for customer reassurance, are all covered by the Hello BioPromise quality guarantee. Acknowledging their goodwill, it was important to provide them with a solution that is scalable and a perfect platform for their niche audience.

Citytech is an Adobe Solution Partner and worked to improve the CX and overall site performance through Magento. We created the product molarity calculator module to meet the requirements of the store and implemented one-step checkout to reduce cart abandonment and improve sales. Citytech further implemented Magento Multi-source Inventory management to sort out all supply chain issues and created advanced promotional rules. To improve the UX of the site, lazy image loading was implemented along with layered navigation and auto-complete search.

Mobile First Approach Citytech understood the vision and delivered a truly on-brand experience.

  • Top-Notch User Experience
  • Faster Page Load Times
  • Improved Appeal to Users
  • Easy to Navigate
  • Information is more Manageable
  • Responsive for All Platforms
  • Increased Accessibility

Result High-quality Life Science Products Home-delivered with a robust Magento Solution

Hello Bio through its commendable range of products and services aim to revolutionalize Life Science research in the world by making high-quality life science biochemicals, antibodies & reagents accessible to researchers. With an expert chemistry team, it offers a cost-effective custom synthesis service for customers requiring specialist tools, or bulk quantities. To support their vision and build a solid digital presence, Citytech implemented Magento to aid the work of global scientists in this domain.

With their online presence, Hello Bio witnessed reports of significant UX improvement, faster page loading speed, ease of navigation, and less cart abandonment rates. Magento has been a solid partner for empowering its vision. Citytech Software continues to provide unparalleled support and looks at a long-lasting association with Hello Bio.