Technology : Adobe Commerce (Magento 2)
Headquartered in Bangkok, Thailand, the Sansha Group has retail stores in New York, Paris, London, Melbourne, Moscow, Budapest, Le Hauvre, Oslo, Warsaw, Prague, Shanghai, Bangkok, and Hull. Sansha Group is a collection of brands specializing in dancewear apparel, shoes, and accessories. Sansha, the flagship label, carries a large collection of clothing and shoes covering all genres of dance. Sansha manufactures many different styles of dance shoes and dancewear including shoes for tap dancing, flamenco, ballet, ballroom, hip-hop, and jazz dance.
Sansha manufactures an extensive range of dancewear and dance shoes and has become a leading global brand present in the dance capitals of the world. Citytech Software implemented Magento Community Edition and created multiple websites to support their widely-spread international venture.
The team understood the results Sansha was trying to gain from the implementation and developed multiple websites to aid them service international users. Magento provides functionalities that streamline inventory management, improve UX and customer engagement. As an Adobe Solution Partner, Citytech Software worked to improve the performance of multiple stores through Magento. We applied advanced promotional rules, implemented image lazy loading, MegaMenus with different options for each top menu item, and facilitated one-step checkout for lower cart abandonment rate.
Further integration was performed with different payment gateways to provide customers with various payment options. The site was also integrated with their ERP, QuickBooks, to streamline all functions and facilitate work from a unified platform.
In 1982, Franck Raoul-Duval, a 25 year-old Frenchman with a passion for dance created a new type of ballet shoe. After numerous trials and adjustments he came up with an innovation that changed the life of dancers everywhere. Since its very inception, the brand is constantly innovating and improving the lives of global dancers through its range of exceptional products.
To support their vision, Citytech implemented the powerful Magento 2 solution to increase the range of Sansha and help it become a leading global brand present in the dance capitals of the world. Sansha witnessed reports of significant UX improvement, faster page loading speed, ease of navigation, and less cart abandonment rates. Magento has been a solid partner for empowering its vision. Citytech Software continues to provide unparalleled support and aims for a long-lasting association with Sansha.
Business Development Officer
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