Sealinea

Technology : Adobe Commerce (Magento 2)

Solution

  • B2C
  • Adobe Digital Commerce

Industry

  • FASHION
  • Case Study Sensual swimwear bikinis made accessible with Adobe Commerce

    Sealinea Bikini is located in France on the French Riviera. It overlooks the golden Islands of Porquerolles, Port-Cros, and Ile du Levant and designs and sells swimwear bikinis for women who want to combine charm with sensuality and get a great tan. The enterprise aims to design sensual yet stylish and elegant swimsuits with cuts that are well thought-out to be comfortable in any situation, and high-quality finishes, such as fabrics and jewels from reputable manufacturers.

    Sealinea Bikini envisions, sketches, and manufactures original designs customers won't find elsewhere. The site was hosted on Magento 1 which was nearing its EOL and required migration to Magento 2 for smooth functioning.

  • Challenges Fulfilling the market requirement for high-quality swimwear

    • - The website used modules that were no longer available for Magento 2. The requirement was to use an alternative module and migrate the data.
    • - Required auto-complete search.
    • - Magento 1 had many customizations on theme files to make it SEO-friendly. It needed to be implemented into Magento 2.

    Solution Delivering swimwear bikinis for women who want to combine charm with sensuality through the Magento store

    • - Version upgrade/ data migration from Magento 1 to Magento 2
    • - Multiple websites and Store view setup
    • - Created multi-lingual sites in English, French, German, Spanish, Italian, and Dutch
    • - Installed and set up Codazon Fastest theme
    • - Enabled multi-currency support for Euro and CHF
    • - Layered navigation
    • - Image lazy loading
    • - Catalog infinite scroll
    • - Product Labels
    • - Advanced Promotional rules
    • - Auto-complete search dropdown through ElasticSearch
    • - Facilitated one-step checkout
    • - Customized templates for SEO-friendly website
    • - Developed modules for successful data migration
    • - Custom payment integration with Systempay and PayPal
    • - Performed business software integration with Iziflux Connector that allows Sealinea to easily export product catalogs from the store and sell on Amazon, Cdiscount, Google Shopping, Criteo, LeGuide.com, eBay, Rakuten, Priceminister.

    TECHNOLOGY

    • - Magento Community Edition
    • - Systempay
    • - PayPal

Strategy Setting nouveau trends in swimwear

Sealinea Bikini offers alluring and elegant swimwear that is a great addition to your style and glamour on the beach. The site was earlier hosted on Magento 1, which was soon nearing its End of Life. It meant that users can no longer enjoy the uninterrupted support or expect version upgrades of the eCommerce platform. To continue meeting customer demands, Sealinea needed to be active in the digital space and provide unparalleled customer service.

Citytech, an Adobe Solution Partner, is deft at seamlessly handling migration from Magento 1 to Magento 2 while ensuring that clients face zero business continuity issues. The website was using modules that were no longer available for Magento 2. Instead of those outdated modules, we used an alternative module to migrate the data. We worked to make the Magento 2 store SEO-friendly and rank better on organic searches. Elasticsearch integration was performed for auto-completing search options.

Citytech further worked on making multi-store and multi-lingual sites for Sealinea Bikini to make it more approachable in the target territories. We enabled multi-currency support on the site and integrated the business software Iziflux Connector to aid them sell successfully on third-party sites.

Mobile First Approach Citytech understood the vision and delivered a truly on-brand experience.

  • Top-Notch User Experience
  • Faster Page Load Times
  • Improved Appeal to Users
  • Easy to Navigate
  • Information is more Manageable
  • Responsive for All Platforms
  • Increased Accessibility

Result Sealinea Redefined Fashion Commerce with Magento 2

Sealinea Bikini caters to the requirements of many women who are looking to buy smaller and more skin-baring swimsuits to achieve a more beautiful tan but have very few brands to choose from. To help them service their clients with a robust eCommerce solution, Citytech migrated the store to Magento 2 and assisted them with the required customizations. We helped them install and configure the OneStepCheckout for Magento 2 to meet their business requirements and reduce cart abandonment rates.

Citytech continues to provide Sealinea Bikini with the required support and looking at a long-term association with the brand.